Business Management Consultant
As a business management consultant I explore and develop ways for you to sustain and grow your business.
Specialising in business growth and hands-on experience in managing companies with bottom line profit responsibility Geoff Cooper provides objective advice and specialist skills to help you build and grow your business. .
With experienced as a Chief Executive and sales and marketing management expertise I work with you to build a sound company using traditional business processes. However, I am different in that I also....
" help you grow your business using the internet for lead generation and sales."
Search engine optimisation services deal with facts - facts about your business, your market, your customers, your competitors and how best you can deal with them quickly and efficiently. To create a business website you need to understand what you target market is searching for and having a website that is positioned high in Google, Yahoo, Bing and other search engines and converts visitors to action. By combining business and internet marketing expertise together with your own business knowledge a sustainable online strategy can be implemented.
Having in place the right marketing and business systems that lead to long-lasting and steady lead generation gives you confidence in the future stability of your business. Some of the building blocks to a sustainable growing business are to:
Identify or create personal and company vision, goals and exit strategy.
Identify exploitable strengths, weaknesses and vulnerabilities of your competition.
Identify or create your Unique Differentiating Factor.
- Develop specific growth strategies for –
- Getting more new leads.
- Improving leads to sales conversion ratio.
- Increasing the average value of each sale.
- Improving and enhancing profit margins.
- Increasing the average number of sales per year per customer.
- Getting customers to refer more qualified leads.
- Converting more referred leads to buying customers.
Each of these on their own, once well planned and actioned has the potential to change your bottom line profits. When done together, the result can be outstanding.